You give a little, you get a little. It’s the way of the world, and most people in the music biz will tell you that when it comes to building your email list, the easiest way to do it is by offering something of value in return for a potential fan’s contact info. More often than not, that “something” is your music. And I’m here to tell you that it’s a great idea, it’s worked for tons of artists, and you should totally do it. Unless you don’t want to.